More viewers tuning into NBA, not just for Heat (AP)
Posted on | Friday, December 24, 2010 | No Comments
More viewers are tuning into the NBA -- and it's not just the fascination with the Miami Heat. Television ratings for games on ESPN and TNT are up more than 30 percent so far this season compared to last year. Sure, the Heat are drawing big audiences after a summer of free agent intrigue concluded with LeBron James and Chris Bosh joining Dwyane Wade in Miami.
Kareem Abdul Jabbar Nate Archibald Paul Arizin Charles Barkley Rick Barry
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