Video: LeBron James alone and violent

Posted on | Thursday, November 3, 2011 | No Comments

By Matt Moore

The Nike "Basketball Never Stops" spots are so good, we're pretty much going to keep running them. Why? Because it's almost like an NBA team's introduction video, and because it shows the stars doing basketball things, which we're pretty starved for at this point on what would have been opening night in the NBA.

The new spot is a solo one for LeBron James, with Kevin Durant's expected later in the month. In the spot, James is on a rooftop, with the spotlight from the other video with him, KD, and Dirk. He goes through his workout as shots are interlaced of the city shutting down for then night while James keeps working. This of course requires a high degree of reality suspension since we're all patently aware of how much James likes to party. But whatever, it's a good spot with a good intent.

George Gervin Hal Greer John Havlicek Elvin Hayes Magic Johnson

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