LeBron, Durant explain 'Basketball Never Stops'

Posted on | Saturday, November 5, 2011 | No Comments

Posted by Ben Golliver.

You wouldn't think a self-evident catch-phrase like Nike's "Basketball Never Stops" would require further explanation, but that didn't stop the shoe giant from releasing a companion piece to its recent ad starring LeBron James, Kevin Durant, Dirk Nowitzki and Amar'e Stoudemire.

In the companion video, James, Durant, Nowitzki and others explain what the phrase "Basketball Never Stops" -- an obvious nod to the ongoing NBA lockout -- means to them.

"No matter where you're at, no matter what time of the day, you can always have a love for the game, and you can always play the game," James explains. "You could be playing inside your house with your loved ones or at a rec league with kids, or playing at a rec league with 40-and-over guys, it doesn't matter. The game of basketball never stops no matter what's going on in the world because people love the game that much."

Wes Unseld Bill Walton Jerry West Lenny Wilkens James Worthy

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