Lakers are in line with revenue sharing, hard cap

Posted on | Thursday, September 15, 2011 | No Comments

By Matt Moore

If you've been paying attention, it should be no surprise that the Lakers organization is fine with revenue sharing. While no team has better reaped the benefits of the NBA's abysmal revenue sharing system than the Lakers, with the expensive seats, massive merchandising, and absurd television deals it creats out of its market advantage, they've been on the front line of saying how a revamp of the distribution is vital for the health of the league. Maybe that's because they understand that there's no incentive for innovative, deep-pocketed people to invest in the league without a chance to compete. Maybe it's because they want to support the rest of the owners so they will in turn protect the Lakers from things like another team moving into their market. Whatever the reason, revenue sharing has been part of the Lakers' long-term plan for a while.



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